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Photographer's Q & A
If I could go back & talk to myself about pricing when I first started, what would I say?
I remember how I cringed at the thought of accepting money from people at the beginning of this career. I thought, "Hey! I'm working in my passion. Why should I receive money for doing something I LOVE to do?!"
While there is nothing wrong with offering your service as a gift, at times, to those you love, thoughts like that can the drain the passion out of your work as fast as the money in your bank account.
If I could go back & give myself advice, I would tell myself to think less about the pricing & more about VALUE.
Process through the value of what you are giving & receiving. The key, when it comes to charging for your service, is confidence in the value of it. Also, work from a place of gratitude that acknowledges the value of your client! Whenever we convey our value & gratitude, people are happier to buy.
As a photographer, consider the time it takes to do these eight things.
1. Communicating with Clients
not just the initial contact but the contact that happens throughout the session & afterwards
2. Setting up the photo-shoot
the planning & prep. work that happens behind the scenes, posing maps, scouting, etc.
3. Photographing the subject
think about all the logistics around this too, travel time between locations, all the interactions of that time etc.
4. Culling through the images
Uploading, viewing all the images, selecting the good ones, deleting the bad ones..
This is crucial. Remember, time flies! Artists easily feel as though their work is never complete. You can spend hours making a photo better. But if you spend 15 minutes on each photo & deliver 15 images, you will have spent nearly 4 hours editing...
You can never be too organized. The more organized you are the better because it helps you in the long run! Tags, crediting yourself as the photographer on the image, renaming the images, re-ordering the images, staring the images...
Backing up the images, copying the images to a disc, flash drive or online gallery, uploading, downloading, changing file sizes & settings..
How will you present your final product? Wrap it, box it, decorate it? Is it digital or a physical product to deliver?
Be up front about it. Set the price at something you feel most happy & confident about so, you can quickly focus on giving your client the best value & experience.
Consider other things your clients could buy for the same price as your service. Think about why they would buy those things. Make their experience with your photography services even better. Make it better than a spa day, better than a new bike, a Michael Kors purse, or a night at a hotel, etc.
So, my friends, fellow photographers, artists, let's think about value.
Let's think about how to improve value & customer experience. Set your price and then, think less about it so, your customers can think less about it too.
That's all I got, for now. Let me know if this helps my friends.
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